A website’s ranking on search engines is largely dependent on how well optimised it is. If you want your website to show up higher in the search engine results pages (SERPs), then you need to make sure that it is properly optimised for rankings. In this blog post, we will discuss some of the best ways to optimise your website for SEO. We will also provide tips on choosing the right keywords to target. So if you’re looking to improve your website’s ranking, read on!
One of the most important aspects of website optimisation is making sure that your website’s content is relevant to your target audience. You need to ensure that all of your website’s content is high quality and provides value to your visitors. Additionally, you should use keywords throughout your website’s content in order to help improve its ranking on search engines.
To create a website that ranks well in search engines, it is essential to have proper on-site SEO. This helps humans quickly and clearly understand what each page’s about as well as whether or not their query has been answered by visiting the given webpage, allowing them reliable service with high quality content related specifically towards your keywords!
There are many different ways to optimise your website for on-site SEO. One of the most important is to ensure that all of your website’s images have relevant alt text and titles. You should also use keywords in your website’s title tags, meta descriptions, and anchor text. Additionally, you should make sure that your website is mobile friendly so that it can be easily accessed by users on their smartphones and tablets.
The goal of on-site SEO is to make it as easy for both search engines and users, in particular those looking at a webpage via their browser or mobile device’s Google Search App:
To understand what that page is about; To identify if they are relevant (i.e., contain specific keywords); And finally find the information useful enough so you can rank higher than other sites displaying similar content!
Keywords, content, and on-site SEO
Keywords were once thought to be at the center of on-site SEO, but they’re no longer an all-encompassing criteria. To understand why, it’s important take into account what keywords actually mean: content topics that determine whether or not pages rank for a given term in search engines depends more-so upon how often those specific words appear throughout your website as opposed to simply including them somewhere strategic like key phrases within headings or titles.
Today’s search engines can extract the meaning from any page, no matter how synonyms or keyword-rich it may seem. They do this by paying attention not just when you use an exact match but also what words pop up in your content and where those nodes appear on each webpage – whether its under headings like “about us” for example or right next door neighbours such as Contact Us! The more relevant these webpages are towards users’ queries (i e., their intent), then better chance they’ll rank higher during searches online which means increased visibility both now AND down road.
So, website optimisation is no longer about cramming in keywords willy-nilly but instead making sure all aspects of your website work together holistically to create a superb user experience–an idea summed up perfectly by Google’s own motto: “Don’t be evil.”
If you’re looking for more tips on how to improve your website’s ranking, we suggest checking out our other blog posts on SEO. And if you need help getting started, feel free to contact us today! We would be happy to assist you with all of your website optimisation needs.
Non-keyword-related on-site SEO
Apart from the keywords used in content on a page and how they’re discussed, there are many “keyword-agnostic” elements that can influence a page’s on-site optimisation.
Some of these include things like:
Links that are used on a page: How many links are there? Are they internal or external? Where do they point to?
Page load speed times which can be tested by using Google’s Page Insight test.
Use of a structured schema, most SEO plugins will explain more on this and how to configure it based on your type of business.
Page URL structure
Mobile friendliness is more important than ever as most visitors that come to you website (usually more than 85%) are using mobile devices.