The latest Google core algorithm update in March 2023 has left many businesses struggling to maintain their online visibility and rankings. With the update prioritizing high-value web pages, businesses need to adopt new strategies and techniques to survive and thrive in the highly competitive online world.
In this article, we will provide tips and strategies to help businesses recover from the update and avoid sudden drops in traffic and visibility. To survive the March 2023 Google core update, businesses need to focus on improving their content quality, performing technical SEO audits, and seeking professional help where necessary.
Our article will provide actionable steps that businesses can take to ensure their online presence remains strong and visible to their target audience. By following these strategies, businesses can stay ahead of their competitors and maintain their rankings, leading to increased traffic and conversions.
- The March 2023 core update aims to reward high-value web pages and prioritize content that provides more value compared to those currently ranking on Google.
- Websites that fail to meet the criteria or engage in black hat SEO techniques will likely face decreased rankings, and sudden drops in visibility and traffic can indicate that a website has been hurt by a Google broad core update.
- Updating existing content, following E-A-T guidelines, performing a technical SEO audit, and creating content for humans are ways to recover from the March 2023 Google core algorithm update.
- Seeking advice from a professional search engine optimization agency like Thrive can help businesses adapt and thrive in the face of Google algorithm changes.
Improving Content Quality
Enhancing the quality of website content is a crucial aspect of adapting to and recovering from the March 2023 Google core update, as it rewards high-value pages that provide informative and authoritative information.
One way to improve content quality is through user intent optimization, where content creators aim to provide information that aligns with user search queries and intent. This can be achieved through extensive keyword research and analysis to identify relevant topics and phrases that users are searching for.
To create high-value content, it is essential to conduct thorough keyword research to identify topics that are relevant to the target audience and align with their search intent. By understanding user search queries, content creators can provide information that is informative, actionable, and engaging, increasing the page’s relevance and value.
Additionally, using long-tail keywords and semantic search can help increase the visibility of web pages and improve search engine rankings, providing a greater opportunity to rank higher in the SERPs. Therefore, optimizing content for user intent and conducting keyword research are crucial steps in enhancing content quality and adapting to the March 2023 Google core update.
Technical SEO Audit
Conducting a technical SEO audit can identify and resolve website issues that hinder search engine crawlers from indexing and ranking a site’s pages properly. Identifying vulnerabilities such as broken links, duplicate content, missing meta tags, and crawling issues are crucial in boosting a website’s visibility in the SERPs and increasing visitor retention.
A technical SEO audit involves analyzing a website’s structure, content, and technical elements to ensure that it meets search engine guidelines and best practices. Addressing these issues can improve a website’s overall performance in search results and decrease the risk of being penalized by search engines.
A thorough technical SEO audit should be conducted regularly to ensure that a site is up-to-date with the latest search engine algorithms and guidelines. Implementing the results of a technical SEO audit can be time-consuming, but it is a crucial step in surviving the March 2023 Google core update and ensuring that a website maintains its visibility and traffic.
Seeking Professional Help
Seeking guidance from an experienced search engine optimization agency can assist businesses in adapting to the latest Google core algorithm updates and avoiding sudden drops in visibility and traffic. Outsourcing SEO services offers several benefits, including access to a team of experts with the knowledge and experience to navigate Google algorithm updates effectively. With their expertise, professional SEO agencies can provide tailored solutions that align with a business’s goals and objectives.
Choosing the right SEO agency is crucial in ensuring a business’s success in the ever-changing digital landscape. A reputable agency should have a track record of delivering results, a deep understanding of the latest SEO trends and best practices, and a commitment to ongoing education and training. Additionally, businesses should look for an agency that provides transparent reporting, clear communication, and a personalized approach to their SEO strategies.
By partnering with a reliable SEO agency, businesses can proactively respond to Google algorithm updates, improve their search engine rankings, and ultimately increase their online visibility and traffic.
Frequently Asked Questions
How often do Google core updates occur?
Frequency and impact of Google core updates vary, but broad core updates that impact a large number of web pages tend to occur every few months. Businesses failing to adapt to updates risk sudden drops in visibility and traffic.
Which verticals saw the most significant changes in volatility following the March 2023 core update?
The March 2023 Google core algorithm update impacted Arts and Entertainment, Shopping, Internet & Telecom, and Business & Industrial verticals the most. These verticals experienced significant changes in volatility due to the search algorithm changes.
What is E-A-T, and how does Google use it to evaluate content?
E-A-T (Expertise, Authoritativeness, Trustworthiness) is a set of criteria that Google uses to evaluate the quality of content. Implementing E-A-T best practices and measuring success can improve content visibility. E-A-T also affects local SEO and businesses should prioritize it.
Can a decrease in search rankings lead to a decline in organic search traffic?
Yes, a decrease in search rankings can lead to a decline in organic search traffic. Implementing SEO strategies and website optimization can help businesses recover from Google core algorithm updates and avoid loss of visibility and traffic.
What is the risk of not adapting to the latest Google core update?
Failing to adapt to the latest Google core update can have a significant impact on website visibility and traffic. Non-compliance with algorithm changes highlights the importance of staying up-to-date with SEO best practices and implementing necessary changes to improve website performance.